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Projects
MARKETING THAT SHINES
Cargo Collective Brand Guidelines
I supported Cargo Collective, a community-focused charity, by developing a clear and consistent brand guidelines presentation and a reusable PowerPoint template. This included defining visual styles, layouts, colour usage and typography, then translating these into master slides that the team could easily adapt for presentations, reports and stakeholder communications. The result was a coherent, on-brand presentation system that improved clarity, consistency and confidence in how the charity presented its work.
Metapraxis
The client needed a refreshed company brochure that clearly explained who they are, what they do, and the value they deliver, while introducing a more striking and confident visual style.
I designed a new brochure layout aligned to their brand, balancing strong typography, colour and structure with clear messaging. The brochure was created to work across print and digital formats and to be easily updated as the business evolved.
The final result was a polished, professional brochure that strengthened brand perception and provided a clear, engaging introduction to the company.
I designed a new brochure layout aligned to their brand, balancing strong typography, colour and structure with clear messaging. The brochure was created to work across print and digital formats and to be easily updated as the business evolved.
The final result was a polished, professional brochure that strengthened brand perception and provided a clear, engaging introduction to the company.
Manufacturing Client - Presentation
Designed a clean, professional PowerPoint presentation template for a corporate client, aligned to their brand and visual identity. The focus was on creating a flexible, easy-to-use slide system with consistent layouts, clear hierarchy, and practical templates for real business presentations. The client supplied well-organised instructions and assets, which allowed for an efficient, collaborative process and a polished final result that can be reused across future presentations.
STSR - Brand Guidelines
Before creating presentation templates, STSR needed clear, practical brand guidelines that could be shared internally and used consistently across teams and external suppliers.
I developed a set of brand guidelines based on their new visual identity, documenting logo usage, typography, colour palettes and core design principles. The guidelines were designed to be easy to understand and apply, helping the organisation maintain a consistent style across presentations, marketing materials and internal documents, and supporting a smooth rollout of the brand across staff and offices.
I translated the branding into a practical PowerPoint master template using proper master layouts, headings, body text styles and image placeholders. This ensured slides behaved correctly when reused and made it easy for staff to stay on-brand.
The final template reduced formatting issues and supported consistent presentations across teams.
I developed a set of brand guidelines based on their new visual identity, documenting logo usage, typography, colour palettes and core design principles. The guidelines were designed to be easy to understand and apply, helping the organisation maintain a consistent style across presentations, marketing materials and internal documents, and supporting a smooth rollout of the brand across staff and offices.
I translated the branding into a practical PowerPoint master template using proper master layouts, headings, body text styles and image placeholders. This ensured slides behaved correctly when reused and made it easy for staff to stay on-brand.
The final template reduced formatting issues and supported consistent presentations across teams.
Business Deck
This was a modular PowerPoint template system created for business presentations, including a wide range of layouts for storytelling, data, and stakeholder updates. The aim was to make it easy for teams to produce clear, consistent, and polished presentations while keeping the design flexible and reusable.
Primal Grace - Wix Website
Primal Grace Therapy needed a calm, welcoming website that reflected the nature of their practice and could be easily managed without ongoing reliance on a designer. I designed and built a Wix website with a clear structure, considered typography and a soft visual language, giving the client full ownership of their content while remaining available for ongoing updates and support.
Metapraxis - Micro Case Study Design
The client wanted a series of short, impactful case studies to showcase their work across their website and social media channels. The challenge was to present complex stories in a concise, visually engaging format.
I designed three micro case studies using a consistent layout and visual system, ensuring they worked as standalone pieces and as a cohesive set. Each case study balanced clarity, structure and visual interest to support digital use.
The final assets were used across the website and social media campaign to communicate value quickly and effectively.
I designed three micro case studies using a consistent layout and visual system, ensuring they worked as standalone pieces and as a cohesive set. Each case study balanced clarity, structure and visual interest to support digital use.
The final assets were used across the website and social media campaign to communicate value quickly and effectively.
STSR - PowerPoint Master Template
STSR had recently developed a new brand identity but struggled to apply it consistently across presentations. With multiple teams reusing old slides, styles were changing and it was difficult to maintain a clear, recognisable look.
I translated the branding into a practical PowerPoint master template using proper master layouts, headings, body text styles and image placeholders. This ensured slides behaved correctly when reused and made it easy for staff to stay on-brand.
The final template reduced formatting issues and supported consistent presentations across teams.
I translated the branding into a practical PowerPoint master template using proper master layouts, headings, body text styles and image placeholders. This ensured slides behaved correctly when reused and made it easy for staff to stay on-brand.
The final template reduced formatting issues and supported consistent presentations across teams.
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